A new Betfair Casino's marketing campaign that debuts tonight (September 20th) is set to get customers flocking to the online casino.
Currently planned to run for four months until the end of December, the initiative - entitled 'Huge' - marks Betfair's biggest ever investment in casino TV advertising.
You can look forward to seeing the promos, which feature iconic casino imagery such as giant cherries and lemons, on Sky Sports, ESPN and British Eurosport, while terrestrial broadcasters like Channel 4 and Channel 5 will also air the ads.
This major TV advertising venture is part of a wider campaign that takes advantage of multiple channels, from search engines to mobile phones.
Commenting on the new ad strategy, Betfair's UK and Ireland director Peter Marcus said: "The online casino marketplace is becoming increasingly cluttered and we wanted something to set us apart from the crowd. The big and bold creative makes an immediate impact and is a significant departure from what our competitors are doing.
"I'm confident that these adverts can drive new customers to our casino and that our updated product will keep gamers entertained for a long while."
Once you see the new campaign, why not head on over to the Betfair website and check out some of the games for yourself?
The online casino offers a huge range of options, from exciting arcade games and instant-win scratch cards to classics like poker, roulette and blackjack.
For the closest possible experience to visiting a real casino without having to leave the comfort of your home, visit Betfair's live dealer area. Here, you'll find live baccarat, blackjack and roulette, with a TV camera relaying all the action straight to your computer screen.
If you want the best chance of beating the casino, look no further than the Zero Lounge. In this area, there's no statistical advantage for the house, so with a decent strategy you're more likely to come out on top.